Why Cycle Fast was Brought in
Boyd Cycling brought on Cycle Fast to overhaul their brand identity across both customer-facing and B2B materials. The goal was to craft a contemporary, unified brand look and voice that reflected Boyd’s technical sophistication, premium positioning, and grassroots ethos.
What Cycle Fast Delivered
Cycle Fast took a 360-degree approach to Boyd’s brand refresh, providing:
Strategic Brand Consulting: Modernized brand tone and narrative focused on Boyd’s handcrafted approach and performance innovation.
Visual Identity Evolution: Updated design language featuring clean typography, vibrant accents, and high-contrast layouts that aligned with performance cycling aesthetics.
Business Collateral: Designed and developed new business cards, warranty materials, and event signage that emphasized professionalism and brand consistency.
Sales Enablement Tools: Created bold, visually driven dealer pricing sheets, wheel line brochures, and product feature one-pagers to help reps and retailers sell more confidently.
Creative Execution Across Channels: Provided athlete spotlight graphics (e.g. Tinker Juarez), social-ready content, and race day visuals that celebrated Boyd’s competitive edge and real-world performance.
